KEMP Hospice’s latest retail shop in Kidderminster’s Coventry Street officially opened on Friday 7th March. Joining the event was the Town Crier, Tom Campbell and the Signal 107 Street Team, and the ribbon cutting ceremony was carried out by the Cohen brothers, who as so many people know from the former shop 'In Touch'. The Chairman of the retail trading company, Shayne Taylor, said: “We believe that our new centrally located flagship store will move Charity Shop retailing to a new level in the town by offering extensive dedicated ranges for women's, men's and children's wear in spacious and comfortable surroundings. “We are particularly excited about our partnership with the students from the Academy and believe that their fresh new approach that will attract a younger customer base to shop with us.” Lynne Jones, retail manager added: “We are absolutely thrilled by our new, spacious shop. Students from the Academy have merchandised a section which will appeal to young people, and they are also bringing new ideas to our displays. We have dedicated men’s and children's departments too so we can cater for the whole family!” Dawn McAdam, senior shops manager commented that much of the last few days had been spent out on the road with Tom and Michael from Signal 107, who helped with the ‘Stock the Shop’ campaign and that as always they’d been overwhelmed by the generosity and support from local people in donating items for the new KEMP retail shop to sell. Every year KEMP needs to raise in excess of £940,000 as all services are provided free of charge and delivered by skilled clinical and support teams. KEMP’s new Kidderminster shop in the heart of the town will offer a dedicated children's section, a men's shop as well as a fabulous ‘boutique’ designed and created by students from the Kidderminster Academy. KEMP Hospice chief executive, Terry Osborn, stated: "We are all very excited about our new Coventry Street store which, as well as generating much needed additional income to support our charitable services for the local community, will also be a shop-front for the hospice where local people can gain information on all of the services that we provide to people with life limiting illness, their families and carers.” Kemp Hospice chairman, Ron Whitfield, added: "Our shops are Kemp's link with the community, so we are all extremely delighted to be opening new premises in the heart of Kidderminster Town Centre." For more information or to find out how you can help support KEMP Retail, please contact Lynne Jones on 01562 228487 or email: [email protected] If would like to make a donation, get involved in a fundraising event, become a KEMP volunteer or simply learn more about the work KEMP does, please contact the KEMP fundraising team on 01562 756066.