Responsible family business, Redditch-based Oakland International, is delighted to be supporting Oxfordshire fresh and chilled supplier Highgrove Foods as they roll out their accredited Pasture Promise free-range milk brand in to Asda stores. Specialising in sourcing, developing and distributing chilled products, with an emphasis on Dairy, traditional fats and home baking, Highgrove Foods’ free-range milk brand marks a major step forward in what has been until now a relatively small scale industry, with their free-range milk brand set to change all that. Gill Hiatt, Oakland’s Sales and New Business Development Manager commented: “We have been working with and supporting Highgrove Foods for over 19 years and have forged an excellent working relationship.” Utilising their existing distribution channel via Oakland International into Asda for their new free-range milk brand is in addition to other Highgrove product lines supplied into the major UK retailers. Highgrove Foods Commercial Director John Goodwin stated: “This is an important launch for both Highgrove and our supplying farmers who are trying to offer a choice by launching free range milk, by working with Oakland we knew that we would be able to offer our customers the service they require to ensure a successful launch.” BRC accredited, Oakland International services all major multiples, convenience, discount, wholesale and food service markets, with their strength and ability to offer value added services such distress load management, brand development support, contract packing and tempering expertise, coupled with their retailer knowledge, innovative packaging ideas, and talent for identifying growth areas of a customer’s existing business, remain key in positioning their reputation as a supply chain network partner of choice. Added Gill: “We are delighted to support and assist Highgrove Foods as they build and further develop market share for their accredited free-range milk brand.” Oakland International is a UK and Ireland multi-temperature supply chain specialist which was recognised as a Top 100 Local Employer and ranked in the Top 1000 Companies to Inspire Britain in the London Stock Exchange last year.